Domain names are virtual addresses for businesses on the Internet.

Your domain name is an integral part of establishing your business online. It's an effective tool for marketing your brand and services, and helps people find you quickly and easily on the web. When choosing your domain name you need to consider how it aligns with your offline brand and ensure that it's easy for customers to remember.

If you're not yet ready to design and build a website or develop an e-commerce strategy, registering your domain name is still an extremely useful step. Your registered domain name lets you send branded emails, e.g. bob@yourbusiness.com.au and is a crucial step in protecting your online brand. And when you are ready to build your website you have retained the option to use this domain name (conditions permitting).

This section will assist you with choosing the right domain name for your business and guide you through the application process, including legal issues you need to be aware of. Once you've established your domain name and business online, discover how to manage your domain portfolio and explore opportunities to earn revenue from domain names.